Shopify & Square developer

Matthew Smith

I build apps and storefronts for Shopify, and I lean on cutting edge AI to do it. That shows up in how fast things ship and in what the apps can actually do. Most of my work goes out through Next Half, my app studio: popup fundraisers, theme sections, AI page building, and inventory tooling. The rest is longer term work with a handful of stores I know well.

matt@matthewsmith.com
studio
Next Half nexthalf.app My software studio. Beautiful, functional apps for Shopify and Square, built, shipped, and supported in house. Next Half LLC
apps

Four apps live on the Shopify App Store. 185 reviews, 4.8 average.

Fundlet fundlet.app apps.shopify.com/fundlet Beautiful branded popup shops that turn fundraisers into a real acquisition channel. Live progress tracking, orders and items tagged per campaign. Built for Shopify · 2025 · 4.8 ★
Section Star apps.shopify.com/sections-ai A library of 150+ polished theme sections, blocks, and product bundles. Tabs, popups, forms, and countdowns with clean, SEO-friendly output. Built for Shopify · Since 2023 · 4.9 ★
Page Star apps.shopify.com/page-star An AI page builder for Shopify. Generate home pages, landing pages, and blog posts optimized for SEO and AEO, with every section fully editable. Launched April 2025
Adjustment Track apps.shopify.com/adjustment-track-1 A modern replacement for Stocky's inventory adjustments. Custom reasons, employee tracking, historical Stocky imports, and a full audit trail. Launched July 2026
selected work

Shopify sites I have collaborated on in the past.

Vīdl Life vidllife.com A mission-driven bottle brand with a laser-engraved message for every customer. Custom configurator, fundraising integration, and a refined Shopify theme. DTC · Stainless steel goods
Watson Kennedy watsonkennedy.com The beloved Seattle lifestyle store, online. Editorial Shopify storefront tuned for seasonal merchandising, tasteful typography, and effortless browsing. Curated lifestyle · Seattle
Just Glo Backbar justglobackbar.com Professional-grade skincare opened up to retail. The backbar products estheticians and injectors reach for daily, brought to a storefront built for repeat routine ordering. Skincare · Just Glo Network
elsewhere
Email matt@matthewsmith.com Best way to reach me. App support, retainer work, or anything else.
Twitter twitter.com/matthewsmith Occasional notes on Shopify, apps, and shipping software solo.
GitHub github.com/madoublet Open source and the repos behind a few of the things above.
Tweaks
Accent
Eyebrows
Section tint