A Home for Norwood Disability
Norwood Disability at norwooddisability.com
Ted Norwood came to me having already tried his luck at one of the popular DIY website builders. He had his content sorted out and had a really nice layout established. However, the website builder made the site slow and it didn't really match his vision: a simple site with clear content. I worked with him to take his vision and make it a reality.
Defining your Vision
One thing that was clear to me was that Ted had a vision for his website. However, it did not fit into a pre-defined theme and it did not mesh well with the limitations of a DIY website builder. When defining your own vision, it is helpful to use an existing tool you are familiar with to communicate with your designer. I have seen this done remarkably well in Word, Powerpoint, and even on paper.
I think it is very important for you to define your vision early on in the project. A good designer will listen to your vision and fit it into a framework that is proven to convert the goals of your business. For Norwood disability, Ted's vision was a clean website that provided an easy way for client's to learn and get in touch. So, I made his site as simple as possible and included a contact form on every page. This was consistent with his vision and matched the site's goals.